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Whether the company is pursuing a competitive advantage linked to lower costs or differentiation lowcost provider broad differentiation focused lowcost focused differentiation bestcost striving to achieve lower overall costs than rivals on comparable products that attract a broad spectrum of buyers, usually by underpricing rivals seeking to differentiate the companys product offering from rivals with attributes that will appeal to a broad spectrum of buyers.. Free a companys competitive strategy deals with a.. Create value for which customers are willing to pay..

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